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Selecting a marketing or public relations team to assist your organisation can be challenging. That’s why we recommend you use the professional public relations selection process and criteria as a reference tool.
Click here to review the recommended process for selecting providers and evaluating your options.
Premier PR is a registered member of the Public Relations Institute of Australia.
What is PR?
The term public relations is often used interchangeably with (among other terms) marketing and strategic communications. We believe the tools one uses in marketing, public relations and strategic communications are similar, and the difference between them is the intent of the communication.
The PRIA offers a concise definition of public relations.